Design an innovative stand for the brand's new QLED TV, for Dezeen and Samsung Electronics.
The TV, which comes in either a flat or curved version, features a special bracket on the back that allows a variety of interchangeable stands to be attached.
We were invited to rethink traditional television stands to create a design that can be fastened to this bracket. Samsung was looking for outstanding designs that show how a TV is no longer a technology item, but a lifestyle product.
The brand would like to have a particular lifestyle in mind and design the stand to match it. This could be minimal, eccentric or luxurious for example.